NOTS began in the kitchen, not in a boardroom.
Food has always been central to our life — a place of connection, culture, and care. Growing up around home-cooked meals, fresh herbs, and shared tables shaped how we see nourishment: not as restriction, but as love.
Over time, we noticed how modern life pulls people away from this. Busy schedules, convenience foods, and constant noise make it harder to eat well — even when the intention is there.
NOTS was created as a way to bridge that gap. Health, without compromise. We believe taking care of yourself doesn’t need to be complicated.It just needs to be honest.
Every bottle of our organic dressing carries a story of heritage, care, and thoughtful ingredients. Our barberries and saffron trace their origins to Persia, where these vibrant flavours have long been celebrated in traditional cooking. Macadamia nuts, native to Australia, bring a naturally rich and nourishing texture.
Today, more people are returning to simple pleasures — growing herbs, vegetables, and salad leaves in their gardens and allotments, reconnecting with the food they eat. Our dressings are created to complement that spirit of fresh, honest produce.
For those who grow their own, and for those who simply share the same vision of healthier living, we offer dressings made with a mother’s care — inspired by our Persian heritage and a deep respect for life, nourishment, and the joy of good food shared together.
Across Iran, food reflects the landscape and traditions of its people. From the lush northern regions near the Caspian Sea, known for fresh herbs and seafood, to the eastern provinces where some of the country’s most treasured ingredients are cultivated, every region contributes to the richness of Persian cuisine.
In South Khorasan, a dry and sun-soaked region of eastern Iran, the bright red barberry—often called the ruby jewel of Persian cooking—has been grown for generations. Nearby fields across the Khorasan region are also famous for producing saffron, one of the world’s most precious spices. Fragrant rice dishes, grilled kebabs, herb stews, and vibrant salads are prepared with care, using ingredients that have been celebrated for generations.
These ingredients, along with fresh herbs, grains, and fruits, form the heart of Persian cooking. Inspired by these ingredients and the deep respect Persian culture holds for food, we bring that same passion into our dressings: fresh flavours, thoughtful preparation, and a love of food that celebrates both health and heritage.